As a digital marketer with 2 years of experience running a digital marketing agency, I’ve worked closely with small business owners who struggle to get quality leads. One common issue I’ve noticed is that many businesses run Google Ads without a clear strategy and then say, “Google Ads don’t work.”
In reality, Google Ads work extremely well when done correctly.
The Problem
One of my clients was a local service-based business. They were spending money on ads but getting very few calls. The main problems were:
Wrong keyword selection
No proper landing page
Ads targeting too broad audience
What I Did
First, I focused on intent-based keywords. Instead of generic keywords, I selected keywords that showed buying intent, such as “service near me” and “best service provider in [location].”
Second, I created separate ad groups for each service. This helped increase ad relevance and Quality Score, which reduced cost per click.
Third, I optimized the landing page. I made it simple:
Clear headline
One strong offer
Click-to-call button
Trust elements like reviews
The Results
Within 30 days:
Cost per lead reduced by nearly 40%
Calls increased steadily
Client started getting daily inquiries
What I’ve Learned
Google Ads is not about spending more money. It’s about:
Understanding customer intent
Writing clear ad copies
Continuous optimization
If you are a small business owner struggling with Google Ads, the problem is usually strategy, not the platform.
👉 Contact me for service if you want Google Ads that actually generate leads.